September 19, 2022. Written byAmir Siddiquifor Muscular Intelligence.

Perceptual Insights From The Trenches

In my first major blog post, I wrote that to attain expert status you had to delve deep into theory and as deeply into the actual craft of coaching (for real – not online). 

The combination of studying/researching 2 hours per day, and then putting that theory into practical application with 8 hours spent on the floor of war.

Here’s the success ratio

Theory to Practice:: 2 to 8

You don’t have to do this every single day, though I would try to do exactly that for the first few years. If not for any other reason then to filter your effort through the funnel of maximal intensity and see where it leads and lands you. 

From my experience, the best guys will thrive. 

The fatigue will feed them positively forward rather than fatigue them negatively.

A perfect self-referencing heuristic that will either prove to you that this is, indeed, your calling…

Or not.

10 years straight of this sort of intense commitment is, of course, unbeatable – and your income level and mastery of skill will reflect it. 

No doubt.

Now, what I want to give you is the perceptual frame you need in order to understand “why” you’re committing at this level.

I tell my coaches that each client session is an elite level real-world-class in observing systems, biology, psychology, physiology, anatomy, biomechanics, biochemistry, and even physics – in action.

So, your job, if you choose to accept it, is to EXTRACT every single lesson you can from every single session you put every single client through.

Your own session included.

Good session or bad, at the end of the day, its all information.

Lateral Rant: There is nothing as useful as a session gone bad. Whether it’s a client who comes from home or work in a bad mood or a client that is just unable to execute the training for that day and is frustrated as to why they “cannot do this”. These challenging and uncomfortable situations are your real tests. Situations that force you to use your soft-skills (the intangible unteachable) as much as your hard skills (the methodical teachable). They put you on the spot, in the spotlight, and under a microscope– and you must muster your emergency response system to tackle the situation.

The idea behind each session is to observe, understand, and learn each clients uniquely individuated dynamics.

That they are not a body, but a person.

That they are not an object, but a process.

That your training time together is a mere touch-point, and not the whole story of your relationship, and far from the only factor you both need to manage, manipulate, and strain to create the necessary friction against sliding down the slope of thermodynamic decay.

Final Note:

I want to give you a heads-up on one aspect of training clients that you probably haven’t taken seriously in the past but should. That at the beginning of taking on a new client, beware Goodhart’s Law (also look up Hawthorne effects, experimenter expectancy effects, Pygmalion effects, subject-expectancy effects). Which is essentially the fact that your watching and monitoring of a client causes a ‘change’ in the clients natural behavior.

This, of course, is why you and the client need to work as ONE entity.

You need to literally “feel” everything they feel. 

This sort of tuned-empathy (as Bloom calls it) is what will enable you to connect with them physically and psychically in a way that maximizes the benefit of each session you both go through. 

It also enables the highest quality understanding of their physiological~psychological bio-feedback. 

Something you need to always be monitoring for on-going adjustments in their training and diet program. 


Let’s finish off with something beautiful…that brings together the need to understand wholes and not just components, systems and not just units, years and not just days, everything and not just anything…

“Not chaos-like together crush’d and bruis’d,

But, as the world, harmoniously confus’d:

Where order in variety we see,

And where, though all things differ, all agree.”

Alexander Pope, 1713


Here’s the truth: it takes work and time to reach the top 10% of experts in your field, and especially in the fitness field.

But what is truly annoying (and saddening) is how much time you will end up wasting getting there without a mentor guiding you. I know because I did.

What I can do for you is to make sure you read the most effective and important books, cultivate and hone your skills of coaching and programming, and dramatically enhance your client communication quality.

If you truly have what it takes, and combined with my help, you will have the success only a few have ever achieved, but everyone is trying to.

The first step is to subscribe to my email list and make sure you don’t miss the gems I pass along. Secondly, read the blog. Thirdly, put what you learn into action. By doing this your career will progress in light years while your competition stalls at the speed of in-action; I’ll see you on the other side.